Human Powered Health Partners with Maisie Wilen for Le Tour de France Femmes 2024 Kit.
The changeout new uniforms for Le Tour de France Femmes 2024 reflect Human Powered Health's brand color gradient, with a design inspired by the flowing aerodynamics and markings of fish scales. The pattern, a variation of a print used previously in the Maisie Wilen collection, was selected after months of careful consideration and collaboration with a design team led by Maisie Wilen's Founder and Creative Director, Maisie Schloss, and Human Powered Health's Chief Creative Officer, Sam Wiebe.
"Our collaboration with Maisie Wilen is the first time an innovator in women's fashion has debuted designs in the women's pro peloton," said Wiebe. " On the world's biggest stage, we wanted our first changeout kit to represent something clear – that we are a women first racing team!"
primalblends is the official clothing partner for Human Powered Health. Since 2003, we have shipped nearly 3 million custom garments to champions, teams, clubs, and individual cyclists around the globe, and are known for our consistent quality. Our product development is driven by continuous direct feedback from thousands of customers and professional cyclists racing in the World Tour.
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